Sydney Alavar is a young man, pokemon trainer, and heir to the Alavar family, one of the wealthiest names in Rinjoh. The family owns a number of enterprises across the country, including a zoo in Lime City, a private resort in the Pomegranate Isles, a number of restaurants and hotels in every major town, and a significant amount of stock in several League-sponsored businesses. Sydney himself, while a minor celebrity due to his family fortune, strives to be successful in his own right, and has made something of a name for himself in professional pokemon training. He doesn't neglect his other duties however, and is a more than willing participant in his grooming to take over the family's empire.

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